Designing Experiences Around People
Basic principles for creating clearer and easier-to-use digital products.
A Good Experience Should Feel Natural
A digital product works best when it helps people complete a task without confusion.
Important Questions
- What is the user trying to achieve?
- What is the next step?
- What information do they actually need?
- How are errors presented?
Buttons should use clear labels such as Save changes or Submit request, instead of ambiguous words.
Visit the Web Accessibility Initiative to learn more about web accessibility.
The best design is not always the most visually striking, but the one that lets people move forward with confidence.
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